We all know the state of affairs at one of the most American of retail stores, the Gap. Their sales were extremely disappointing for 2011, and they are closing stores. Re-assessing their strategy. Shaking things up.
And really, what better way to shake things up than taking a page out of H&M and Target's book and having a major fashion icon design a special line? Okay, I know what you are thinking, Madonna for H&M is not a major fashion icon, though Versace and Marni are. But did you try to log on to Target's website the day Missoni went live?