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Shopping By Subscription, It's How A Modern Mommy Shops

In the magical world of babies, certain trends seem to be so pervasive that a new one seems to be popping up every week. Picture the Groupon-lites that offer daily deals on everything from children’s clothing to toys, mommy and me classes and now even family trips. One of the newest entries into this category taking over the baby world are subscription services. They offer everything from diapers and wipes, products for your home, clothes and more. You know something has caught on when the New York Times writes, “selling products by subscription is all of the rage.”

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